Finance is a human story. Let's read it together.

I started Big Data Tales because I wanted to make good financial thinking accessible. I wanted to combine what I learned as an anthropologist about how people make decisions and what I learned in finance about how to make numbers tell the truth in a compelling way. The idea was simple, even if the execution wasn't. Most of the businesses that need this kind of thinking the most have no resources to access them.

Big enterprises have CFOs, robust analytics teams, and consultants on retainer. The founder running a real company on a thin budget, the growing nonprofit CEO, and the small business owner are left to figure it all out alone.

Big Data Tales exists to close that gap. I offer executive advisory services to growing organizations that need experienced C-suite judgment without the cost of a full-time hire. My practice focuses on the intersection of finance, technology, and compliance. I help organizations build the frameworks, processes, and financial discipline that support sustainable growth.

I work with founders, nonprofit executives, and mid-market leaders who want a thinking partner with cross-sector executive perspective and the practical experience to move from insight to execution.